marketing & Distribution
I'm a paragraph. Click here to add your own text and edit me. It's easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I'm a great place for you to tell a story and let your users know a little more about you. This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
The transformation of the customer experience, the "Customer Experience" (CE), can create real and quantifiable value for companies - but only with a convincing and cost-effective CE strategy that is linked to the broader strategy of the company.
Product & Customer Experience
The price of a product should be based on its value, not its cost - we believe that. However, research and development costs are particularly high in innovation sectors - and the product life cycles are often too short to amortize them.
Pricing & Margin Management
Brands are a company's trump cards - and should be played out wisely. Studies show: Brand strength protects against business risks - and in the case of company mergers, the value of a company depends largely on how robust its product brands are.
marketing
Sales & Channel Management
We support our clients in all questions relating to their sales management and their sales channels. The rule of thumb still applies: In sales, location, store and loyalty count - and that applies to all channels.
Digitization in the healthcare sector: the 4.7 billion euro opportunity for Austria
May 5, 2021 - New study: Use of digital technologies could reduce health and care costs by 14% annually - Largest ...
Digitization in the healthcare sector: the 4.7 billion euro opportunity for Austria
May 5, 2021 - New study: Use of digital technologies could reduce health and care costs by 14% annually - Largest ...
Digitization in the healthcare sector: the 4.7 billion euro opportunity for Austria
May 5, 2021 - New study: Use of digital technologies could reduce health and care costs by 14% annually - Largest ...
Digitization in the healthcare sector: the 4.7 billion euro opportunity for Austria
May 5, 2021 - New study: Use of digital technologies could reduce health and care costs by 14% annually - Largest ...
Digitization in the healthcare sector: the 4.7 billion euro opportunity for Austria
May 5, 2021 - New study: Use of digital technologies could reduce health and care costs by 14% annually - Largest ...
TOOLS
MarkenMatik® / BrandMatics®
McKinsey's MarkenMatik® method helps companies make data- and fact-based brand decisions - and thus systematically manage brand success. The purchase process analysis forms the basis for brand management that uses the entire range of marketing tools and always uses creativity in a targeted manner. Thanks to this method, top management finally has quantitative criteria for value-oriented management of individual brands and brand portfolios.
Social Media GRP
Companies that wanted to find out how their presence and acceptance in the social networks are doing, have so far had a problem: There was no uniform measure - a common currency that brings all relevant social media indicators to a common denominator and makes them comparable. Such a key figure already exists for traditional media: so-called Gross Rating Points (GRP), with which the advertising intensity of a campaign can be measured across the board. GRP are the result of reach times frequency: The target group share that was reached by a campaign is calculated and multiplied by the number of campaign contacts within this target group.
Similarly, McKinsey has developed the Social Media GRP, which can be used to measure the performance of a company on social media. On the one hand, the number of company-related postings and, on the other hand, their reach, i.e. the number of users who read the respective user post on the Internet, is determined for each platform. Various instruments are available for the survey, from social media monitoring and panel data to platform-specific tools such as Facebook Insights. The individual results are then merged into an overarching key figure.
Marketing Mix Modeling
The oldest joke in marketing: "Half of my marketing spend is wasted money. I just don't know which half." Marketing Mix Modeling (MMM) uses regression analysis methods to determine the sales impact of the individual marketing activities. The model doesn't just take inventory, however. It also estimates how the sales contribution changes if the investments in the individual activities are varied. Information about this is provided by so-called response curves, which show how the brand's marketing-driven profit growth changes with different investment levels.
Consumer decision journey
Companies can use the consumer decision journey model to determine how consumers rate their brands and how they interact with these brands. Ultimately, we're helping branded companies focus on the touchpoints that have the greatest impact on their customers.
Periscope
Periscope supports management in unlocking hidden sources of value and developing better pricing in B2B and B2C markets.
Periscope Value Advisor
The Value Advisor is a pricing tool that determines prices more precisely and with less effort than conventional tools.
Brand Navigator
The Brand Navigator makes it possible to measure the success of a brand and thus provides the basis for strategic brand decisions.
Our cross-industry marketing department bridges the gap between strategic management consulting and marketing. We help leading companies to optimize their brand and product portfolio and advise them on all aspects of marketing such as strategic brand management, pricing or CRM.